Marketing the Book

'Avery McShane' will be released in the UK on March 1st. We all know that. What's on my mind now is when it will hit the bookshelves in the good ole USA. I asked my editor and she told me that Bloomsbury will be 'aggressively' marketing the foreign publishing and translation rights at the upcoming Bologna Children's Book Fair, which starts a couple weeks after the release of the book. The Fair is THE PLACE where this kind of thing gets done. I'm glad it's happening so soon after the release. I've copy pasted some info below.

This means that I may be receiving some good news in the next month or two. So, I'm once again crossing my fingers and hoping for good things to come. Cheers.

BOLOGNA CHILDREN'S BOOK FAIR

The "rights" place for children's content

19 March through 22 March 2012, 49th edition

Bologna Fair Centre > Piazza Costituzione Entrance 

Monday,Tuesday and Wednesday: 9 am > 6.30 pm
Thursday: 9 am > 3 pm

The Fair is rigorously reserved to professional operators

The Bologna Children’s Book Fair is the most important international event dedicated to the children’s publishing and multimedia industry. In Bologna authors, illustrators, literary agents, licensors and licensees, packagers, distributors, printers, booksellers, and librarians meet to sell and buy copyright, find the very best of children’s publishingand multimedia production, generate and gather new contacts while strengthening professional relationships, discover new business opportunities, discuss and debate the latest sector trends.

The exhibitors

About 1200 exhibitors coming from 66 countries and 5000 international professional trade representatives in 2012. In its 49th edition, the Fair offers more than 20.000square meters (about 215.000 square feet) of exhibition space with a simple and easy-to-understand layout.